Does Social Networking Enhance the Performance of Women Entrepreneurs in Nigeria?
A. O. Ademola *
Department of Banking and Finance, Osun State University, Osun State, Nigeria.
A. E. Adegboyegun
Department of Accounting, Adekunle Ajasin University, Akungba-Akoko, Ondo State, Nigeria.
K. A. Adegoke
Department of Banking and Finance, Achievers University, Owo, Ondo State, Nigeria.
*Author to whom correspondence should be addressed.
Abstract
The study is aimed at determining the impact of social networks on the performance of women entrepreneurs in Nigeria. A sample of 348 women entrepreneurs was selected using multi-stage sampling technique. Data were analysed using Frequency and Percentages, Linear Regression Analysis and Spearman Rank Correlation. Findings revealed that social networks impacted positively and significantly on the performance of women entrepreneurs. Result further showed that social network variables like network size, diversity and resources had positive and significant relationship with performance of women entrepreneurs. However, network strength exhibited positive but weak correlation with entrepreneur’s performances. The study concluded that women entrepreneurs do not only need loans and skill acquisition training but social networks to gain access to financial services in form of savings, credit and other resources. Consequentially, women entrepreneurs are advised to participate actively in social groups in order to boost their performances.
Keywords: Social networks, performance, women, network diversity, network strength.