Asian Journal of Economics, Finance and Management

This study examined the effect of digitalization on employees’ performance in MTN Southeast, Nigeria. Specifically, the study ascertained the effect of digital based performance management (DBPM) on employees’ contextual performance in MTN. The study used survey research design; primary data were elicited with the help of well-structured questionnaire entitled: “Digitalization and Employees’ Performance Questionnaire.” The study population involved all the MTN Nigeria employees in Southeast Nigeria. The study made use of random sampling techniques and purposive sampling techniques. Content and face validity were used to validate the study instrument, while Cronbach Alpha reliability technique was used to test the reliability of the study instrument. Descriptive statistics were used to analyze the data obtained from the field. Ordinary Least Square Regression analysis was used to test the study hypotheses. Major finding revealed that; at 1% level (Sig < .01) of significance, DBPM had a positive and significant effect on employees’ contextual performance in MTN. The study concluded that digitalization had a positive and significant effect on employee’s performance in MTN Southeast, Nigeria. The study recommended that the management of MTN needs to uphold their DBPM as it significantly affects employees’ contextual performance. However, they should implement DBPM that enables real-time feedback and leverage on performance analytics within the digital system to evaluate contextual performance trends. Also, they need to ensure that the DBPM platform has a user-friendly interface, a seamless and intuitive experience to encourages active engagement, making it easier for employees to utilize the system for self-assessment and improvement.